Delaware, Maryland, Pennsylvania and Virginia Whole Life Insurance Trends & Benefits

Life insurance sales have always hinged on the idea of love. Most individuals want to provide for those who are financially dependent upon them.

The additional benefits are the living benefits for the policyholder. But for some prospects, especially those without devoted family ties, it can be very challenging to part with substantial sums of money with no opportunity to benefit themselves.

The pendulum continuously swings between these two types of sales. Today there’s been a much stronger orientation towards the living benefits type of sale.

In the whole life arena, there are two prongs to the “What’s In It For Me” (WIIFM) sale. The first is cash accumulation and the key lever is the tax advantages inherent in a life insurance contract.

Many purchasers believe that the different layers of government will continue to tax the richest 1, 5 or 10 percent of the country at even higher levels. Those same individuals are searching for ways to maximize the value of their assets. Read More